As retailers prepare for the frenzied holiday shopping season, we take a deep-dive into Black Friday’s roots and impact on the larger shopping spac.
Green is the New Black: How Shopping Centers Globally Embrace Eco-Friendly Initiatives
Learn how shopping centers globally are doing their part to make our planet a little bit greener.
5 Ways to Personalize Digital Messaging
Digital Messaging is a great way to stay connected to all of your consumers without the need for individual face time with every consumer.
Westfield Mall “Elf” Answers Texts with Seasonal Cheer
Discover how Westfield malls are sprinkling some holiday magic using Kipsu with the “Ask the Elf” initiative The end of the year is an exciting time for shopping malls nationally, with Black Friday kicking off the busy season all the way through Christmas and New Years. More shoppers walk through the malls than usual, looking for the perfect gift for …
“It’s Not My Fault”: A Service Recovery Fallacy
Negative customer experiences will happen from time to time and it becomes all too easy for our front-line team members to sit back and think “This is not my fault”. But how do we encourage team-level responsibility and a solution-focused mindset?
August 2018 Shopping Status Report
As digital messaging grows in the retail space, trends regarding shopper engagement and satisfaction emerge.
Shopping Highlight: Westfield Topanga & The Village
Westfield Topanga & The Village, located just north of Santa Monica in the beautiful foothills of Southern California, has been a Kipsu partner since 2013. Over the years, we have had the pleasure of partnering with their amazing team, helping them engage with their shoppers through texting and digital messaging.
Malls, Chatbots, and the Future of Shopping Engagement
Four key takeaways from the Rise Of The Machines in the shopping center space, including what you and your property can do to better engage with guests at scale.
Minnesota: The Cradle of the Shopping Mall Industry
According to the International Council of Shopping Centers, the U.S. has approximately 109,500 shopping centers across the country today. And when thinking of the crème de la crème of American shopping, we tend to think of huge, bustling metropolitans like New York City or Los Angeles.
Mall of America®: Offering Guests Experiences, Not Just Shopping
It’s no secret– the shopping center of 1960 is facing intense challenges here in 2017. We are all familiar with reports that up to 25% of shopping centers may close in the next 5 years, an oft-cited stat in endless news media obituaries of the “dying” shopping mall. While the reality is not so doom-and-gloom as this, shopper demands truly …