Office Desk with notebook

Predictive Analytics in Hospitality

Predictive analytics is an emerging buzzword capturing a lot of attention (and a lot of dollars). Everyone is eager to leverage the vast amount of data that is accumulating every day to anticipate and predict the future needs of consumers in every industry. Taking a step away from typical predictive analytics techniques…

Hospitality Highlight: Edinburgh Grosvenor Hotel

Located a quick walk to Edinburgh’s city centre and a central train station, the Edinburgh Grosvenor attracts a large array of guests. Its 185 rooms are always filled with a mix of business and leisure travelers taking advantage of the beautiful wedding venue, variety of conference rooms, delicious restaurant serving authentic Scottish cuisine, and its convenient location. As Kipsu becomes …

The 10 Best Ways to Respond to a Negative Review

Just how do you go about responding to the reviews that are difficult to swallow? Take a look at the following hotels that are shining examples of responding to negative reviews with grace and decorum.

Mind-Blowing Statistics that Prove the Value of Texting for Service Brands

For the past few years, there has been a rising trend in the use of texting between companies and their customers.  Texting has become a crucial form of communication and is now a way for companies to distinguish themselves among the less tech-savvy competition.  Here are some statistics that explain why texting could be the single most important tool contributing …