Explore ways to meet and exceed the high expectations of modern business travelers.
Today’s global business travel sector is flying high, projected to be a $1.6 trillion industry by 2020.
“Local-Minded”: The Rise of Soft Brands in the Hospitality Industry
It is no secret that modern-day travelers are becoming increasingly more savvy when it comes to finding a truly “local” experience. Not only do they want food, drinks, social spaces, and excursions to be local, but they want their hotels to be local as well.
