Westfield Mall “Elf” Answers Texts with Seasonal Cheer

Discover how Westfield malls are sprinkling some holiday magic using Kipsu with the “Ask the Elf” initiative The end of the year is an exciting time for shopping malls nationally, with Black Friday kicking off the busy season all the way through Christmas and New Years. More shoppers walk through the malls than usual, looking for the perfect gift for …

The Changing Landscape for Enterprise B2C Messaging

Consumers have made it clear: for service interactions, digital messaging is the communication medium of the future. It’s more personal, more convenient, and more comfortable. Consumers already expect customer service interactions to take place in their preferred channels, and service brand leaders are scrambling to develop their strategies. Unfortunately, for many of these brands’ best customers, the strategy is too …

Rethinking The Motivation Behind Great Service

This lifelong predisposition of being somewhat of a service-snob played a role in leading me to co-found a software company that makes communication tools for helping high touch service organizations deliver amazing experiences through digital channels. I have been fortunate to have the opportunity to serve, and become a student of, some of the most well-known service brands in the world.